Examples

This is how it looks in your store.

A countertop tablet that presents your products on its own, with prices you change from your phone. A TV with the menu. A screen at the entrance. Choose by location, not by technology.

Sample products and prices.

Screen types

The right screen for every spot.

Same software, same phone to change everything. Only the spot changes — and how far away your customer stands.

Countertop tablet

At the till or next to a product. It presents your products one after another, each with a photo and a price.

Shops, pharmacies, cafés

Shelf price tag

A small tablet at eye level with a single product and its price. Change the price without printing new labels.

Electronics, wine, cosmetics

Wall-mounted TV

The menu or today’s offer, readable from across the room. Best behind the counter or above the till.

Restaurants, fast food, bakeries

Portrait entrance display

A TV mounted upright, in the window or by the door, that catches the eye from the street.

Showrooms, fashion stores

Any orientation

Portrait or landscape. Even upside down.

Mount the tablet however the spot needs: lying on the counter, standing by the door, or flipped to hide the cable. The image lines up correctly in every position.

  • Four fixed positions. Pick the position in settings and lock it, so the image never rotates on its own.
  • Or automatic. If you prefer, the tablet follows its sensor and turns with the way you set it down.
  • Works on stubborn tablets too. If a tablet refuses a position, the app rotates the image itself.

Why a tablet

Where the customer decides, a tablet does more.

A TV is great for things that need to be seen from a distance. But at the shelf or the till — where the customer stands half a metre away and makes up their mind — a tablet has real advantages.

Fits anywhere

On the counter, next to a shelf, on a pillar. A TV needs a whole wall; a tablet needs a palm’s width.

Stays on during power cuts

It has its own battery, so the screen keeps running through a short outage. A TV goes dark instantly.

Very low power use

A tablet uses several times less power than a TV, even when it runs all day.

No extra boxes or cables

Screen, Wi-Fi and processor in one device. No separate player, no HDMI cable.

Made for reading up close

It sits at eye level, right where the customer chooses: next to the product or at the till.

The battery stays healthy

A smart plug keeps the battery between 20% and 85%, so the tablet doesn’t swell after months of use.

—TabletTVPrinted poster
Best spotCounter, shelf, tillWall, seen from afarWindow, wall
Changing a priceFrom your phone, ~30 sFrom your phone, ~30 sPrint it again
Video and animationYesYesNo
During a power cutStays onGoes dark—
Power useVery lowHighNone
Read fromUp closeA distanceUp close

In short: a tablet where the customer decides, a TV for what needs to be seen from afar. Many businesses use both.

Cost

Less to buy, from day one.

Classic digital signage means professional displays, a separate media player for every screen and, often, an installer. With a tablet, most of that goes away.

  1. A regular tablet, not a pro displayUse an off-the-shelf Android tablet. Professional signage displays cost far more.
  2. No separate playerThe software runs on the tablet itself. No media player to buy for each screen.
  3. Simple mountingA counter stand or a light wall mount, and a power outlet. No cables run through the wall.

Ideas

How you can combine them.

Electronics store

A tablet next to every key shelf, with the product and its price. A portrait display at the entrance with this week’s promotion.

Restaurant or diner

The TV behind the counter shows today’s menu. A tablet at the till shows the dessert or the lunch deal.

Pharmacy

A tablet at the counter with seasonal recommendations. A display in the window with this month’s campaign.

FAQ

About tablets and screens.

Tablet or TV: which should I choose?

It depends on distance. Where customers stand close and make a decision — at the shelf or the till — a tablet fits better and costs less. Anything that must be read from across the room, like a menu above the counter, works better on a TV.

What happens to the tablet during a power cut?

It keeps running on its battery, so the screen stays on through a short outage. When power returns, the smart plug resumes charging.

Can one tablet show several products?

Yes. Products rotate on their own, each with its photo, price and discount. You add, remove or reprice them from your phone.

What tablet size should I use?

For a counter, a 10-inch tablet reads well from about a metre away. For a shelf price tag, 8 inches is enough.

Want to see your own products on a tablet?

Send us a few products and prices. We’ll build a showcase like the one above, with yours.